Our performance was fueled by our determination to provide the best information available
by Cynthia Foley
Much like the breeding of a champion horse, the development of Horse Journal began with a vision, a picture of what we wanted to do with our creation. We knew the publication would be consumer-oriented, driven by its content, not by advertisers. We were determined that it would be highly informative, offering expert guidance. And it had to be authoritative.
We entered the publishing arena led by creator Timothy Cole, the talented editorial director of Belvoir Media Group, and J. Michael Plumb, eight-time Olympic equestrian and three-day eventing legend. This formidable combination of publishing genius and equestrian brilliance produced the first issue of Michael Plumb's Horse Journal in February 1994.
As that first issue whisked its way to subscriber mail boxes, Margaret Freeman, our associate editor, and I joined the team. With constant coaching from Tim and Mike, we cultivated Horse Journal's content, building its muscle and strength,...